Micro-action leads to macro change


It’s common to hear “slacktivism” bandied about as the term for sharing a cause or talking about supporting something you believe in on social media. While that can certainly be the case, using social media to make the world a better place does have an impact.

Take a look at the “Ice Bucket Challenge”, a series of silly videos design to raise awareness for ALS research. Anyone could participate, and in fact, hundreds of thousands of people did take the challenge to create a video, from the average Jane on up to celebrities and politicians. Did all of this “awareness” have any impact? It did! It had over $100 million dollars worth of impact, in fact.

What makes something like the Ice Bucket Challenge different than run-of-the-mill social media slacktivism? Small actions making a big real world difference, cumulatively. Sharing a photo of a cancer patient on Facebook for “likes”? Useless. Working hard to get people to donate to your cause via video and (literally) putting your money where your mouth is? A cumulative effect that can be staggering.

At Buoy, we hope to help you make a big difference with easily accessible micro-actions. We want to inform you about the best charities to donate to, teach you how to tell which charities make the most impact at a local and global level, give you a way to rank charities and submit new charities to our database, and – most importantly – donate to the best charity to help solve a problem, in real time. We want to help you do good while you read the news – and beyond.

Want to be part of our public beta in a few weeks? Sign up on our homepage.